Top 5 Social Apps in the Middle East: Q1 2023 Performance

In the first quarter of 2023, the top 5 social apps in the Middle East—TikTok, Facebook, Instagram, Bigo Live - Live Streaming App, and X—demonstrated notable trends in their weekly downloads, revenue, and active users. Here’s a closer look at their performance.

TikTok started the quarter with strong weekly revenue, peaking at approximately $3.3M in early January before experiencing a decline to around $2.6M by mid-March. Weekly downloads for the app fluctuated, starting at about 478K and ending the quarter at roughly 375K, with a notable peak of 464K in mid-February. The app's active users saw a gradual decline from around 30.9M to 28.9M over the quarter.

Facebook maintained relatively stable weekly revenue, ranging between $31K and $43K, with a slight peak at the end of February. Weekly downloads showed a slight upward trend, starting at 265K and peaking at 301K in early March. The active user base remained relatively consistent, hovering around 31.5M throughout the quarter.

Instagram experienced modest weekly revenue, peaking at around $11K in mid-January and ending the quarter at approximately $6.5K. Weekly downloads fluctuated, starting at 283K and ending at 261K, with a peak of 267K in late February. Active users for Instagram showed a gradual decline from approximately 25.7M to 24.6M over the quarter.

Bigo Live - Live Streaming App had significant weekly revenue fluctuations, peaking at around $617K in late January and dropping to about $319K by mid-March. Weekly downloads remained relatively stable, ranging from 88K to 108K, with a peak in mid-March. The active user base showed minor fluctuations, starting and ending the quarter at around 1.16M.

X saw a notable increase in weekly revenue, starting at about $2.3K and peaking at approximately $144K by mid-March. Weekly downloads fluctuated between 105K and 140K, ending the quarter at around 119K. The app's active user base remained relatively stable, averaging around 16.4M throughout the quarter.

These insights are based on data from Sensor Tower, offering a comprehensive view of the social app landscape in the Middle East for Q1 2023. For more detailed insights and trends, visit Sensor Tower.